AI distribution in a box

Website builders stop at the website. Ostrya keeps going until you get paid.

Describe what you teach. About five minutes later there is a live site on your own domain, a course or ebook ready to sell, a checkout that takes UPI and cards, GST invoices that survive an audit, and the funnel that brings people to it.

No card to start. Free credits on signup · your domain, your list, your buyers · ₹ payments live via Razorpay today, Stripe in progress.

Already running

Not logos on a wall. Three businesses you can open right now.

458K
followers Aarti turned into a private AI product layer she owns
12 weeks
Swapnil’s cohort, built from scratch —cohort.byswapnil.com
₹80K
Prabhat’s high-ticket offer, built from a brief —kovidara.org
142
tools Oss can actually operate on your behalf, 11 of them gated on your approval
The actual problem

Every tool works. The seams between them don’t.

Seven subscriptions is the normal amount for one person selling what they know. Each one is fine. The failures live in the joins, where nobody’s support team is responsible.

They paid. They got a confirmation email. They were never booked.

What happens when the checkout, the calendar and the mailer are three companies that have never met. The student is annoyed at you, the refund comes out ofyour account, and there is no one to escalate to — because every individual system did exactly what it was told.
A normal stack, monthly
Website + landing pages₹1,500
Course hosting & video₹3,500
Checkout + payment links₹900
Email, 2,500 contacts₹2,400
Scheduling & bookings₹1,200
Forms & lead capture₹800
Automation to glue it together₹1,700
Seven subscriptions₹12,000

Indicative list prices for each category, in INR, August 2026 — not a quote for any particular vendor, and your stack is probably different. The subscriptions are not really the expensive part.

Ostrya Growth is ₹4,999/mo — and more to the point, the seams become somebody’s job.

The whole argument, in one picture

Seven boxes that have never met. Or one that has.

Watch what happens to the things you send down a join that nobody owns.

01 · Build

Say it once. Watch it get built.

Oss is an operator, not a chat window. It writes the offer, cuts the course outline, builds the pages, wires the checkout and publishes the site — using 142 real tools rather than telling you which buttons to press. You watch it happen in a live preview.

  • A real React site with a genuine design-token system — not a template you rename
  • Version history with one-click restore, so a bad idea costs you nothing
  • Charge-on-success: a run that fails is free
Not a chatbot

142 switches. Eleven of them stop and ask you.

A chat window suggests. An operator does. Watch Oss work along the board — and watch what happens when it reaches one it is not allowed to throw on its own.

Runs on its ownStops and asks — publishing, refunds, revoking access, messaging your students, moving money

02 · Sell

A checkout your buyer actually finishes.

Courses, cohorts with a day-by-day timeline, live classes, 1:1 sessions, webinars, prepaid session packages, ebooks, bundles, memberships. One cart, one checkout, and an order bump at the exact moment intent is highest.

  • Multi-item cart, coupons with expiry and per-learner caps
  • One-click checkout with no signup for digital products
  • Recurring plans with dunning and a grace window
03 · Get paid

Invoices that survive an audit. Refunds that actually revoke access.

Real India-compliant GST tax invoices with gapless per-financial-year numbering, your logo and your invoice prefix, emailed as a PDF. A refund takes back the access it paid for. Payouts split to your bank at checkout and are held for the refund window you published.

  • IGST or CGST+SGST picked from the buyer’s state, not yours
  • Learner-initiated refund requests with your approval queue
  • Chargeback auto-handling and a published refund window
  • Your take rate drops from 10% to 5% as you scale
No surprises at the end of the month

Where your ₹4,998 actually goes.

The same sale as the invoice above, followed all the way to your bank. Published here because you should not have to reverse-engineer it from a statement.

₹4,235.59 net + 18% IGST = ₹4,998.00. The 10% Growth fee is charged on the net, and drops to 5% on Scale. Payment-gateway charges are your gateway’s and are borne by you. Payouts are held for the refund window you publish.

04 · Fill it

Leads land in a pipeline, not an inbox.

A lead CRM with stages you define and drag through, lead assignment, internal notes and an audited CSV export. Anyone who abandons a checkout becomes a lead automatically — that is precisely the seam a stitched-together stack drops on the floor.

  • Custom pipeline stages, renamed to how you actually sell
  • Assignment and internal notes per lead
  • Export is audited — you always know who took the list
05 · Win them back

Five emails for the checkouts you already lost.

The recovery engine sends up to five timed win-back emails across courses, bookings and carts. Any of them can carry a single-use coupon that expires. It runs on the 57 branded transactional emails already in the system, with RFC 8058 one-click unsubscribe on every send.

  • Single-use, time-boxed codes — no coupon leaks to a deals site
  • Trial-lifecycle drip and course-publish nudges included
  • White-labelled templates in a two-skin system
06 · Own it

Your domain. Your list. Your buyers.

Custom domains with automatic HTTPS and DNS ownership verification. Every PDF watermarked to the individual buyer by default, so a leak has a name on it. Self-serve DPDP export for your learners. PAN and bank details encrypted with AES-256-GCM — and the system returns an error rather than ever writing them in plaintext.

  • ClamAV virus scanning on every upload
  • A fail-closed secret scanner on every publish
  • Support access is a visible, audited seat — never a silent backdoor
The long tail

And about a hundred more things.

The six above are why people sign up. These are why they stay. Everything here is live on production today — nothing on this page is a roadmap item.

  • Drip & date-locked releaseOpen lessons on your schedule
  • Free lesson previewsLet the first one sell the rest
  • Cohort timelinesDay-by-day, not a folder of videos
  • Live classesZoom, Meet, Teams or your own link
  • Auto-graded quizzesPlus assignments with human review
  • Prepaid session packsAnd recurring weekly slots
  • Free subdomainLive from day one, before any domain
  • Template catalogStart from a shape that works
  • Per-page SEO + share cardsAuto-generated for every page
  • Editable classroomRestyle the signed-in experience
  • White-labelled emails57 transactional templates, your brand
  • Enrollment rosterWith CSV export
  • Booking analyticsNo-show rate, revenue per service
  • First-party analyticsBehind a cookie-consent gate
  • AI course outlinesFrom a paragraph to a curriculum
  • AI image generation10 presets and an asset library
  • Central BrainYour business’s own AI memory
  • Student AI assistantSeparate and sandboxed from yours
  • Video editing, done for you240 minutes a month, by a human
  • Daily AI spend ceilingPer workspace, so nothing runs away
Creator proof

Real creators. Real businesses already running.

Three people who came in with an audience or a skill and left with something their students can buy. Open the links and check.

Audience → owned AI relationship

458K people already trusted her as “virtual maa”. Ostrya turned that into a private product layer.

458K
followers, verified profile
Maa
clear emotional trust position
AI layer
private companion loop

What Ostrya built: a “Talk to Maa” chatbot — persona, conversation flows, routing and safe-conversation design — so the relationship lives somewhere she owns instead of scattered across posts and DMs.

Scratch → cohort launch

From raw AI expertise to a clear 12-week portfolio cohort.

12 wks
duration, live on the page
5
portfolio projects
Jobs
positioned for placement season

What Ostrya built: a cohort launch system — the offer, the landing page, the workshop path and the booking flow — turning expertise into something a student can actually enrol in.

See the live cohort site
Brand helper → own course business

From helping others build brands to Kovidara’s own course funnel.

2
tracks: Podcast + LinkedIn
₹80K
high-ticket offer from a brief
Live
course site and funnel

What Ostrya built: the Kovidara platform — offer strategy, course site, and a VSL/webinar funnel that warms leads into community, calls and a high-ticket close.

See the live workshop page
Pricing

One subscription. Not seven.

Published, in rupees, before you sign up — because looking for a price you can’t find is the fastest way to lose an afternoon.

Growth

Everything to run and sell — for the creator building their business.

₹4,999 /mo

₹54,999/yr billed annually · save ₹4,989 + 1 month free

10% sales fee, incl. GST
  • Oss — your AI business operator, builds and runs your platform
  • Unlimited courses, cohorts and live classes
  • Bookings — 1:1 sessions, webinars and packages
  • Lead CRM, funnels and email automation
  • 5,000 AI credits/mo · 10,000 emails/mo
  • 2 admin users · 1 domain · 1 published website
Most popular

Scale

Full white-label, full automation and a lower fee — for businesses with real volume.

Talk to us

Custom pricing · 14-day free trial, no card

5% sales fee, incl. GST
  • Everything in Growth, plus:
  • Full white-label — remove Ostrya branding
  • 20,000 AI credits/mo · advanced attribution
  • 50,000 emails/mo
  • 8 admin users · 4 domains · 4 published websites
  • Support over calls · eligible for done-for-you services
Book a call

Don’t want to build it? Ostrya Managed — ₹24,999/mo

A dedicated Ostrya expert runs the platform for you — courses, pages and campaigns built as you need them, with weekly consultation calls. Sits on top of your Growth or Scale plan. Cancel anytime.

Book a call

All prices exclude 18% GST. Payment-gateway charges apply as per your gateway and are borne by you.

Before you ask

The questions worth asking.

Including the one most pages leave out — what isn’t built yet.

A storefront on a free Ostrya subdomain, one product on it, and a working checkout that takes real money. A custom domain takes as long as your DNS takes to propagate. The polish takes longer than five minutes — the sellable thing does not.

No. You get AI credits on signup and there is a 14-day no-card trial of the Scale tier, so you can try the top of the product before deciding.

Razorpay — UPI, cards, netbanking and wallets, in rupees. Stripe and international payments are being built and are not live yet. If your buyers are outside India, wait for us rather than paying for something that won’t take their money.

Yours. Your own custom domain, CSV export of your buyer list, DPDP data export for your learners. Nothing here is designed to make leaving expensive.

10% on Growth and 5% on Scale, both inclusive of GST. Payment-gateway charges are your gateway’s and are borne by you. Every price on this page excludes 18% GST.

Eleven of its 142 tools stop and ask you first — publishing, refunding, messaging your students, anything you can’t take back. Runs are charge-on-success, so a failed one costs you nothing.

Yes. Bring the domain, import the buyers, keep the offers. The signed-in classroom is restylable to your brand while the platform keeps owning auth and data.

Stripe and international payments. WhatsApp and SMS sending — no provider is connected, so nothing sends today. A public affiliate program exists in the product but is switched off. Instagram Auto-DM works end to end but is gated on Meta’s app review. We would rather tell you now than after you’ve paid.

You teach. Oss keeps the business running.

Start with one prompt and a free subdomain. Add the domain when you’re ready, and the subscriptions you’re cancelling will more than cover it.